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In mid-2017, reports surfaced that Instagram had started efforts to decrease the prominence of accounts applying a lot of irrelevant hashtags to improve their respective arrive at within the social community and consumers who shell out dollars to a provider as a way to get a high quantity of write-up engagement.
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In response to criticism that it copied functionality from Snapchat, CEO Kevin Systrom told Recode that "Day Just one: Instagram was a combination of Hipstamatic, Twitter [and] some stuff from Fb like the 'Like' button. You'll be able to trace the roots of every characteristic anybody has within their application, somewhere from the background of engineering". Although Systrom acknowledged the criticism as "fair", Recode wrote that "he likened The 2 social applications' widespread options into the automobile business: A number of car or truck corporations can coexist, with plenty of dissimilarities among the them they provide different consumer audiences".
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